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Regional Business Development Manager - B2B

Business Development – Nairobi, Nairobi
Department Business Development
Employment Type Full-Time
Minimum Experience Experienced

Reports to: Senior Commercial Manager

Department: Business Development

Location: Nairobi (or Kampala) with regional and international travel when required

Contract: Permanent, subject to 3 months probation period

Compensation & Benefits: Competitive + Equity + Health insurance after 6 months

Wefarm is  the world’s largest knowledge network and marketplace for small-scale farmers. Using Wefarm they can share and access vital information, products and services without needing any access to the internet.

Since our launch in 2015 we have grown to have  1.3 million farmers using Wefarm who share more than 1.5 million Qs & As a month (that’s about 1 every second!). Wefarm has raised investment from some of the world’s leading VCs, including True Ventures in Silicon Valley, and looking to add to our world class team that’s based in London, Nairobi, Kampala and Dar-es-Salaam.

Small-scale agriculture is the biggest industry on earth, with more than a billion farmers globally supplying 80% of the world's food and commodities, yet remaining digitally unconnected. No one has built a platform for this… until Wefarm. Join us and be a part of our mission to build an ecosystem for global agriculture with the farmer in the centre!

The role

As we grow our marketplace, this role will be key to scaling our relationships with third parties. Your main responsibilities will be to build out a pipeline of customers and sell our solution to agri-input companies and brands looking to reach smallholder farmers. We are looking for someone with a good knowledge of the agri-input landscape in East Africa and experience selling into marketing or sales executives at local, national and global agri-input companies.


  • Prospecting and generating commercially viable leads with executives across agri-input, agricultural and FMCG companies across East Africa ( currently Kenya, Uganda & Tanzania)

  • Converting viable prospects to Wefarm clients, leading the full sales conversation and negotiation, through to account management

  • Managing complex sales across international business environments

  • Pitching and representing Wefarm at key networking events, conferences and trade shows

  • Point of contact between internal and external clients  to develop pitch and collateral for sales

  • Market research and insights gathering to support the development and improvement of our commercial offering

  • Liaise with field team to gather regular feedback and build case studies on products and brands marketed

  • Maintaining CRM and clients records

  • Recruiting, training and managing a regional sales team


  • Minimum 5 years experience in a B2B sales role

  • Proven track record of closing contracts

  • Experience working in or with agro-input companies

  • Knowledge of the East African agricultural industry

  • Excellent communication skills

  • Experience planning and implementing sales strategies

  • Experience in account management and customer relationship management

  • Experience managing and leading a team across several countries

Working at Wefarm

  • We are a very diverse team

  • We are a sociable office and enjoy team activities, health breaks, and socials

  • We hold an annual whole-company strategy event ‘Wecamp’ - with opportunity for international travel

  • We have flexible office hours

Note, we will review and interview on an ongoing basis. Unfortunately, we will only be able to respond to shortlisted candidates.

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  • Location
    Nairobi, Nairobi
  • Department
    Business Development
  • Employment Type
  • Minimum Experience
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