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Head of UX

Product – London, London, City of
Department Product
Employment Type Full-Time
Minimum Experience Senior Manager/Supervisor

Wefarm is the world’s largest knowledge network and marketplace for small-scale farmers. Using Wefarm they can share and access vital information, products and services without needing any access to the internet.

Since our launch in 2015 we have grown to have  1.3 million farmers using Wefarm who share more than 1.5 million Qs & As a month (that’s about 1 every second!). Wefarm has raised investment from some of the world’s leading VCs, including True Ventures in Silicon Valley, and looking to add to our world class team that’s based in London, Nairobi, Kampala and Dar-es-Salaam.

Small-scale agriculture is the biggest industry on earth, with more than a billion farmers globally supplying 80% of the world's food and commodities, yet remaining digitally unconnected. No one has built a platform for this… until Wefarm. Join us and be a part of our mission to build an ecosystem for global agriculture with the farmer in the centre!

The Role

We are looking for a Head of UX that thrives on creating intuitive products that delight users, and is excited by leading UX for Wefarm’s unique ecosystem. You’ll be responsible for building a best-in-class UX function, and championing a user-centered approach within the company. You will work closely with our product teams in London and East Africa to drive a test-and-learn approach to product development. The role is based in London with travel opportunities to our East African offices as needed. We are growing rapidly and expanding into new markets and new products, and the Head of UX will play a key role in shaping our products to further improve the lives of our farmers.

Key Responsibilities:

  • Build a stellar UX function from the ground up

  • Lead the design process for the next generation of our product, including a mobile web/app offering

  • Determine the research approach for getting insights from users in a completely new market in order to shape the product proposition

  • Embed research and design into our product development processes

  • Advise our in-country product teams on research methodologies and approaches

  • Develop design guidelines and tone of voice and ensure they are used consistently across the company


  • At least 3 years experience leading and building UX teams, with strong coaching and mentoring abilities to get the best out of your team

  • Knowledge of the latest  research and design thinking and best practices

  • Demonstrated success using research and user feedback to improve products

  • Collaborative approach to working with product and development teams

  • Enjoy working in a start-up environment and not afraid to jump in and get things done

  • Want to make a difference in the world and work on something that improves people’s lives!

Unfortunately, we will only be able to respond to shortlisted candidates.

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  • Location
    London, London, City of
  • Department
  • Employment Type
  • Minimum Experience
    Senior Manager/Supervisor
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