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Sales Strategy and Commercial Operations Manager

Business Development – London, London, City of
Department Business Development
Employment Type Full-Time
Minimum Experience Manager/Supervisor

Job title: Manager, Sales Strategy and Commercial Operations

Reports to: Senior Commercial Manager

Department: Commercial

Location: London

Contract: Permanent subject to 3 months probation period

Gross Salary: Negotiable

Wefarm is the world’s largest knowledge network and marketplace for small-scale farmers. Using Wefarm they can share and access vital info, products and services without needing any access to the internet.

Since our launch in 2015 we have grown to have 1.3 million farmers using Wefarm who share more than 1.5 million Qs & As a month (that’s about 1 every second!). Wefarm has raised investment from some of the world’s leading VCs, including True Ventures in Silicon Valley, and looking to add to our world class team that’s based in London, Nairobi, Kampala and Dar-es-Salaam.

Small-scale agriculture is the biggest industry on earth, with more than a billion farmers globally supplying 80% of the world's food and commodities, yet remaining digitally unconnected. No one has built a platform for this… until Wefarm. Join us and be a part of our mission to build an ecosystem for global agriculture with the farmer in the centre!

The role

This role will be key in supporting the implementation and roll out of a data-driven approach to Wefarm’s sales strategy and commercial operations. Your main responsibilities will be to develop and report on key indicators of sales performance, and use those reports to help shape Wefarm’s commercial strategy, market optimization, and drive new projects or markets for Wefarm’s commercial team.

We are looking for a self-starter with previous experience in a similar role or management consultancy. The ideal candidate will have a strong numbers background, but more importantly be able to provide fresh and innovative analysis and strategic insight to support the shaping and implementation of Wefarm’s commercial strategy both in current and new markets.


  • Work cross-functionally to establish and scale key sales performance indicators across markets

  • Develop external reports & analysis of key data for partners (e.g. investors, brands, retailers) and senior management

  • Drive improvement of on the ground sales team and retailers in the Wefarm network through scalable analytics

  • Work with Snr. Commercial Manager to shape Wefarm’s Commercial Strategy

  • Conduct regular industry and partner research & analysis to identify trends and define key sales opportunities in Wefarm’s current markets

  • Market segmentation, research & analysis to support commercial strategy in Wefarm’s new markets

  • Work with Snr. Commercial Manager on financial modelling, sales target planning and forecasting

  • Implement a new CRM and Sales Tracking Process


  • Minimum 2 years experience in a similar role

  • Proven track record of data-driven strategic analysis and strategic advisory

  • Background in consultancy or sales led industries

  • Excellent communication skills

  • Autonomous, self-starter

Working at Wefarm

  • We are a very diverse team (9+ different nationalities in our London office of 20 people and the rest of our team is based in East Africa)

  • We are a sociable office and enjoy Friday drinks, pub lunches, and monthly socials

  • We hold an annual whole-company strategy event ‘Wecamp’ - with opportunity for international travel, this year was in Kenya

  • We have flexible office hours

Unfortunately, we will only be able to respond to shortlisted candidates.

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  • Location
    London, London, City of
  • Department
    Business Development
  • Employment Type
  • Minimum Experience
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